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Is Keyword Research Important When it Comes to Video?

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Yes! Here’s how to do some quick SEO keyword research for videos, and why it is so important.

If you’re like many people, you’ve probably landed on this webpage because you’ve either been told you should be doing specific “keyword research” for your video productions, or you’re desperately seeking an online SEO keyword research tool that you can use to perform what’s seems to be the mundane task you’ve been given.  It may sound like a lot to take on, but it’s really not that difficult to understand.  If you’re the one that’s unsure about the whole idea of why we do keyword research, help is on the way!

Let’s begin with a simple definition of the term:

Keyword research is a practice used by search engine optimization [SEO] professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. ~Wiki

At face value it is just a means to an end.  It’s a way to utilize the information gathered by search queries that allow us to evaluate our audience and make choice decisions as to the content we are going to create that will become our website and bring forth the traffic necessary to produce an online income.

If you’re still confused, let me give you a quick example:

If you were to type any word or phrase into the Google search bar, you’ll be prompted with several similar word strings or phrases related to the initial entry.

These are all keywords!  Terms based on subjects people are currently searching for online.  Google makes a subtle accommodation for those in need of information, by prompting the most relevant terms found in ads and articles that it’s search bots dig up on a daily basis.  This helps the user discover the content that is most appropriate for their search.

Now if you didn’t want to spend money on a keyword research tool, you could spend all day typing keywords and phrases (a.k.a. long-tail keywords) into the search bar in an attempt to find what it is your audience is seeking.  However, the quality of the keywords returned by Google may not be that easy to rank for in the SERP (Search Engine Results Pages):

search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. ~Wiki

This is an image of a typical SERP, using the somewhat fitting “keyword research” search term

As you can see, the information returned can take on a few different forms.  Content labeled with the term “Ad” in a yellow box are content ads placed by advertisers for a fee (through Adwords).  Each time one of these ads is clicked, it costs the advertiser money.

Relevant content pages, on the other hand, are pages on various websites located all over the internet that have an exact match (or at least some form of) to the keyword being searched.  Note that Google took a first page No. 1 spot ranking (which starts below the ads) on the search term “keyword research”.  Who’d a thunk it, eh?

So that’s just the tip of the iceberg.  Since this topic is so broad in nature, I’m going to be breaking it down for even the lay person to fully understand.  I will take you step-by-step through the research and development process so you can benefit from this experience and work it into your daily routine.  I’m not going to skimp on content here and I want you to be fully informed on what works and what doesn’t and let you decide which method or tool is best for you.

Google Keyword Searches – Alphabet Soup Method

A large population of the SEO elite use their favorite brand of keyword research tools.  I ‘ve used practically every tool on the market, including: Market Samurai, WordTracker, Jaxxy, Keyword Researcher Pro, or Keyword.io, all respectable tools in the marketplace.  Others will take the Adwords route and go directly to the Google Keyword Planner tool.   In fact, this is usually the first thing someone teaching keyword research will lead you to, mostly because that’s all they were ever taught.

Now, for the ones paying for advertising or actually using Adwords, this is a good way to go.  But, what if you’re not a big PPC advertiser type and all you’re looking for is some quick-n-dirty keyword research? All you want to do is find some good keywords to rank for before writing your next epic blog post?  Well, I’m about to expose a free Google keyword search tool you may not have thought of before, even though it’s right under your nose!

Can you guess where I got this pic from?

Alphabet soup never tasted so good!

Ever since Google initiated the instant search feature in its search engine settings, the playing field has changed. This feature can be turned on or off in the settings of most browsers, though I highly recommend that all of you out there looking for high traffic keywords leave it on indefinitely!

In previous posts, I’ve touched upon how this technique is used to acquire search strings people are already using in their everyday Google keyword searches.  Now let’s look at another way to use this nifty little feature for all it’s worth.

“Autocomplete predictions are automatically generated by an algorithm without any human involvement based on a number of objective factors, including how often past users have searched for a term.”  ~The Google Team

Let’s take a common search phrase as an example and apply the “alphabet soup” technique to come up with a slew of high ranking keywords for our next big feature article.

Go ahead and open your browser and enter the phrase “how to make money”.  You should see something similar to this:

As you can see, Google has already added 3 other alternative search ideas for you, underneath of your original search.  If you’re so inclined to write about any of the topics Google has offered up here, I would advise you investigate these terms, its very likely they are searched quite regularly.  But anyway, let’s start to make ourselves some alphabet soup.

The process is about as simple as it gets.  We begin by adding the letter “a” to the end of our original search string like so:

Now we have a new list of instant keyword strings in the “a” category.  We’ve just derived 4 awesome long-tail keywords that could be used to perhaps write a really cool post about “How to Make Money at Home as a Teenager”.  Considering the number of awesome keywords that Google just came up with for us, it will likely be one of my future posts!

See if you can get from A to Z

Now we can run through the entire alphabet to see what kind of cool ideas we can come up with about various ways of making money.  Not only that, but we could take any one of these Google keyword searches and place them into a more advanced keyword tool such as WordTracker (which cost BIG bucks!) or my favorite “go-to” lately, which is Keyword Researcher Pro, and have the software generate tens, if not hundreds of other related keyword search terms that we can focus on for our niche.  From there we’re bound to also discover some other fresh low-hanging fruit.

Let’s go ahead and try one more real quick example and see what we get, let’s go with “b”:

Are you beginning to see the power behind this mostly overlooked search feature that’s been right there all along?  I sure hope so…it’s invaluable.  By now you should understand why this is called the “alphabet soup” technique.  Work your way through each letter of the alphabet “A-Z” to get the bigger picture and biggest possible array of search terms that relate to your particular niche.

The real kicker here is that this isn’t the only information that this free Google keyword search is providing each time you change up the letters.  Let’s pick the first search term above “how to make money blogging” and hit the enter key.  Then we’ll scroll down to the bottom of the page and see what we discover.

Low and behold! (no pun intended) Look what that Google keyword search has also done for us!

Google has already determined eight more of the best possible related keyword searches, based of course on it’s own infinite knowledge of what people are looking for!   Could Google make it any easier for us?

Probably not…

The Upside of What’s Going Down

One thing we have to keep in mind here is that this method is based on Google keyword search volume only.  There is no consideration taken or metrics available to make a determination related to number of daily searches, competition or one’s ability to effectively rank for these keyword strings.  But one has to admit it’s a great place to begin our keyword research!

So before you go and completely dismiss Google (which it seems a lot of people want to do?) and just start plugging  keywords into your favorite research tools, consider this…  Google knows better than anyone what people are looking for on the internet.  Don’t go and ignore this simple, yet powerful feature of the Google keyword search engine.

Use this “alphabet soup” method to site in on some really great keywords then take those you find over to your favorite keyword research tool to work through the metrics.  Target in on the ones with reasonably low to medium competition and decent search volumes and your on your way to ranking on the 1st page of Google in short time!

I use this technique everyday when I’m out to find new search phrases for my posts.  It makes brainstorming keywords one hundred times easier and gives me the peace of mind that I know people are using these terms on a regular basis.

I’ll post a video of me using the alphabet soup method in real time. So stick around, I’m bound to show you a thing or two you’re not doing in your own.  One doesn’t rank repeatedly on page 1 of Google and Bing by guessing at keywords.

Until then… eat your alphabet soup!

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